Netflix wanted a stunt to promote

Season 2 of Orange Is The New Black.

Among other ideas, we pitched Crazy Pyes,

a Crazy Eyes themed food truck.

 

Netflix

Orange is the New Black

Crazy Pyes

Crazy Pyes Food Truck

The truck showed up in three cities (NYC, LA, Mexico City) in high-visibility, high foot traffic areas.

We served pie and chocolate-vanilla swirl ice cream, both items a nod to the namesake character.

4 Million

Social Impressions

$0

Paid MEDIA

32 Million

Media Impressions

© 2017 Copyright Rachel Marshall