Netflix wanted a stunt to promote
Season 2 of Orange Is The New Black.
Among other ideas, we pitched Crazy Pyes,
a Crazy Eyes themed food truck.
Orange is the New Black
Crazy Pyes Food Truck
The truck showed up in three cities (NYC, LA, Mexico City) in high-visibility, high foot traffic areas.
We served pie and chocolate-vanilla swirl ice cream, both items a nod to the namesake character.
© 2017 Copyright Rachel Marshall